full transcript
From the Ted Talk by Amy Lockwood: Selling condoms in the Congo
Unscramble the Blue Letters
And this made me think that perhaps the donor agencies had just missed out on a key aspect of marketing: understanding who's the audience. And for donor agencies, unfortunately, the audience tends to be ploepe that aren't even in the country they're working [in]. It's people back home, people that spopurt their work, people like these. But if what we're really trying to do is stop the spared of HIV, we need to think about the customer, the people whose behavior needs to change — the couples, the young women, the young men — whose lveis depend on it.
Open Cloze
And this made me think that perhaps the donor agencies had just missed out on a key aspect of marketing: understanding who's the audience. And for donor agencies, unfortunately, the audience tends to be ______ that aren't even in the country they're working [in]. It's people back home, people that _______ their work, people like these. But if what we're really trying to do is stop the ______ of HIV, we need to think about the customer, the people whose behavior needs to change — the couples, the young women, the young men — whose _____ depend on it.
Solution
- support
- spread
- lives
- people
Original Text
And this made me think that perhaps the donor agencies had just missed out on a key aspect of marketing: understanding who's the audience. And for donor agencies, unfortunately, the audience tends to be people that aren't even in the country they're working [in]. It's people back home, people that support their work, people like these. But if what we're really trying to do is stop the spread of HIV, we need to think about the customer, the people whose behavior needs to change — the couples, the young women, the young men — whose lives depend on it.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
donor agencies |
4 |
agencies provide |
2 |
ngrams of length 3
collocation |
frequency |
donor agencies provide |
2 |
Important Words
- agencies
- aspect
- audience
- behavior
- change
- country
- couples
- customer
- depend
- donor
- hiv
- home
- key
- lives
- men
- missed
- people
- spread
- stop
- support
- understanding
- women
- work
- working
- young